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Wright Mature Market Services
4814 N. 28th Street
Tacoma, WA 98407

P|F 253-383-4543

About

Stephen Wright has been involved in the sales, marketing and market research areas serving the active adult, senior housing and long-term industries industry for over 25 years. Stephen formed Wright Mature Market Services Services in 1994. He has worked on hundreds of senior housing research, design strategic marketing and sales projects throughout the United States and Canada.

Prior to forming Wright Mature Market Services Services, Mr. Wright was Vice President - Marketing and Sales for Leisure Care, Inc. for eight years. There, Wright developed marketing systems enabling one of the largest privately held senior housing companies to achieve unprecedented census growth.

Before joining Leisure Care, Mr. Wright was the National Marketing Director for The Hillhaven Corporation's Retirement Housing Division, overseeing the marketing of 29 retirement and assisted living projects throughout the United States, representing over $500 million in assets.

Stephen is an instructor for University of Washington’s Construction and Development Graduate Program in Tacoma, is on the editorial advisory board for McKnight's Long-term Care News and Retirement Success Magazine, and is a frequent contributor to many industry publications. Wright was voted one of the 100 most influential people in long-term care by McKnight’s Long-Term Care News and frequently speaks at regional and national programs on various marketing issues.

What Should Sales & Marketing Experts be Acheiving in these Tough Times

As part of Steve Wright's presentation at the Spring NIC Program in San Diego, he and several leading experts in the industry collaborated on and collected key data on sales and marketing metrics for the assisted living, independent living and CCRC Industries.

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Four Reasons Why Your Feasibility Study is Flawed

Your feasibility study tells you what a 5 percent penetration rate is! Big deal. Unfortunately if that is about all it tells you then you are missing today's market dynamics. Read about what you should be looking and asking for in a market analysis.

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