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Is the Feasibility Demand Analysis For Senior Living a Thing of the Past?
Your feasibility study tells you what a 5 percent penetration rate is! Big deal. Unfortunately if that is about all it tells you then you are missing today's market dynamics. Read about what you should be looking and asking for in a market analysis.

Mining For Gold
Sales and Marketing steps in 2009.

In Sales, It's About Survival
It is a real war out here. I have never experienced conditions like this before in my life. The battles are fierce, the enemy is all over the place, but I can't even see who they are most of the time.

Creating Your Niche
Independent lliving is coming, independent living is coming! That's right, the hottest senior housing project, independent living, is now the golden haired child in everyone's mind.

Assisted Living Fees Increase "Normal"
Providers Must Stay Competitve In Economic Downturn: Study. While Genworth Financial's "2008 Cost of Care" reported an 11 percent increase in the national average assisted living monthly fee, exports say provider increases are in line with rising cost.

Death of the Mass Marketing Era
Everyone knows that we have to pre-market an assisted-living community in order to get off on the right foot, but what do you do in those pre-opening eight to 10 months to ensure success?

Are You Marketing or Selling?
"We really need help with our marketing efforts," exclaimed a senior housing operator. "We're in a competitive market, and we aren't getting nearly as many new leads as we used to."

The Wright Approach: Retirement and Assisted Living As A Lower Price Option For Seniors No Longer True
A story I heard recently made it clear that many senior living and dementia care communities being developed across the country are running the risk of being unaffordable for far to many seniors; seniors that are as assumed to be our primary customer.

The Wright Approach: More People Would Rather Be Boiled Alive in Acid Than to be Called a Salesperson
Having worked with a struggling retirement community for about three months, it was becoming painfully clear that one of the major problems was in the area of sales. You know, the dreaded "S" word, the part of senior housing that gets little attention but lots of blame.

Reach Out and Market
Market or perish. Those have become words to live by in the assited living marketplace. The boom in assisted living in recent years has created a competitive jungle, the impact of which is reflected in the slowing pace of seniors housing construction.

The Seven Deadly Sins of Selling Assisted Living
The difference was like night and day. The last marketing director struggled to keep her head above water. There was too much to do, too many demands...

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What Should Sales & Marketing Experts be Acheiving in these Tough Times

As part of Steve Wright's presentation at the Spring NIC Program in San Diego, he and several leading experts in the industry collaborated on and collected key data on sales and marketing metrics for the assisted living, independent living and CCRC Industries.

Download Results

 

Four Reasons Why Your Feasibility Study is Flawed

Your feasibility study tells you what a 5 percent penetration rate is! Big deal. Unfortunately if that is about all it tells you then you are missing today's market dynamics. Read about what you should be looking and asking for in a market analysis.

Read Article

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