Wright Mature Market Services
3302 North Alder Street
Tacoma, WA 98407

P|F 253-241-4298

As part of Steve Wright's presentation at NIC Program, he and several leading experts in the industry collaborated on and collected key data on sales and marketing metrics for the assisted living, independent living and CCRC Industries.

Assessment

Answer each of the ten questions then submit for your results.

First and Last Name:

Organization:

Phone:

Email:

1. More than 60 percent of my current leads have toured the community?
True False

2. More than 35 percent of my current leads have been back in a second time?
True False

3. Sixty percent of my current leads come from referral sources?
True False

4. I have qualified all of my leads based upon need, timing and influencer?
True False

5. I have a distinct sales plan and a separate marketing plan?
True False

6. My marketing plan is based solely on input from leads generated
I know which referral sources represent my top 5 lead sources today – by results!
True False

7. My call back strategy is always with a next step strategy in mind?
True False

8. I consider all leads qualified if they are age and income eligible?
True False

10. I have 3 great open-ended questions and always let the customer do the talking?
True False

What Should Sales & Marketing Experts be Acheiving in these Tough Times

As part of Steve Wright's presentation at the NIC Program, he and several leading experts in the industry collaborated on and collected key data on sales and marketing metrics for the assisted living, independent living and CCRC Industries.

Download Results

Four Reasons Why Your Feasibility Study is Flawed

Your feasibility study tells you what a 5 percent penetration rate is! Big deal. Unfortunately if that is about all it tells you then you are missing today's market dynamics. Read about what you should be looking and asking for in a market analysis.

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